Studio Biography: Alex Rethlake

**When did you come up with the idea for Realeyez Studio?

I officially started the studio in July of 2013. Before photography, I had another business called Westlake Productions that a friend and I would run and direct together. We mostly did small video projects for people around the Muncie, Indiana area. My Mom and Pops bought us our first DSLR camera for a video project back in 2012. We shot and directed a small commercial for an irrigation company called MAISCO by Valley. The project was a success, but ran through a bit of a learning curve. Producing, directing, and editing for our first BIG company was a bit unnerving, but such a blessing to learn and find our inner professional.

**How did you come up with your company name and slogan?

"Realeyez Studio"  is a play on words. "Real eyes realize" was going to be the company tagline. "Realeyez" is just a combination of those words into a creative play on words, and I liked the look of the newly formed word so decided to go with it. The slogan "Let us help you Realeyez" is just a clever way of using the made up name.

**What do you like most about photography?

The simple fact that I can take a photo and manipulate the colors, lines, shapes, exposure, etc. fascinates me. When I got the Canon t3i in 2012, I had no intentions on using it for photography. I was a video guy looking to become the next Steven Spielberg. Ha. In May of 2013 I took a photo of my cousin, Jo. I loved the picture, but didn't do anything with it until I got the Iphone 4S. The photo editing apps were fun and easy to use. Editing became a fun hobby of mine after work all day in a RV factory. Jo's mother, my Aunt, absolutely loved the edited version of the photo and asked if I would do more.

**What is your favorite photo you've taken so far?

For those who know me, I have a cabin in the back of my parents house called, "The Fort." This is where my I do most of my editing, relaxing, planning and plotting. The Fort is my oasis and happy place where my creativity and brainstorming can push me to do bigger and better things with Realeyez Studio. Here is my favorite photo of "The Fort."

The Fort

**Where do you think the Studio will take you as far as success and goals in the future?

Well, I hope I am able to work full time for the Studio and help it grow into something noble and passionate. I see my talent as a way to leave something behind in this world. I can say I am leaving families with memories of their younger days. I can say I'm leaving a newly married couple photos they can later pass down to their kids, then grandkids, then great grandkids. That to me is more valuable than the money they're paying to capture those moments. 

I want to make more people Realeyez. All over the world. One shuttersnap at a time.